Getting the most from your video and optimizing for the web

Imagine that you finally have the video you have put your hard work into and it’s time to get it out to the web. Unfortunately your getting errors after staring at loading bars patiently or it seems like some sites just don’t want to accept your video. Maybe you were successful in getting the video to upload but it just look wrong or doesn’t play. Where did these black bars come from? Or maybe when you finally see the video on the page, its just frozen like a still image. There are headaches when finally trying to display videos on different platforms on the internet. One thing I dislike is when the hosting companies try and bring the viewers of your video from your website to theirs. Well, there are reasons why these things happen and it’s very important as a creator to understand why and how to fix these issues. Or better yet, avoid getting these set backs all together, at least for the most part anyway. This brings us to understanding file types and aspect ratios. Although most social media sites accept many types of video files, there is no universal format. Your video will get rejected if it doesn’t fit the parameters a particular site adheres to. The correct file type, size, and aspect ratios are important if you want the best playback quality for the viewer. The size of the video is frame width and height. Simply put, if you want your videos to look good, it’s best to find the specified recommendations for the different platforms you are using. You may have one video but it helps to have several copies of that same video optimized for the specific site you are uploading to.

Video sizes and aspect ratios

Instagram aspect ratio (1080 x 1350) might look good on a mobile device, but a lot of area is cropped off taking away from the potential viewing experience

The size of a video is “frame width” and “frame height” in pixels. The aspect ratio is the relationship of the two sizes. 5/4 aspect ratio corresponds with 1080 x 1350 pixels which is a video optimized for Instagram. Of course, Instagram videos cannot exceed a certain size limit in megabytes. It really can all get very confusing, but, there is a process that can make it much easier if thought about in advance. There is a way to optimize this process. One video can be transfered into many video sizes for different areas or sites on the internet. If the master copy of your video is no smaller than regular HD video 1920 x 1080 then it’s possible to render the different formats from that master copy. Also, if you keep in mind aspect ratio while creating and editing a video, then there will be even less problems when exporting the master video. Problems that arise from cropping veideos can be minimised to not lose important content or not being able to convey a message because part of the video is cropped away. Adobe Premier allows the video editor the flexibility to customize the process for excellent results when optimizing videos. A UHD video 3840 x 2160 will convert to excellent quality videos across all platforms without compromising quality for an outrageous viewing experience. There are apps that will convert videos but the quality is no where near than doing the process in a professional video editing program where it’s possible to use optimum file sizes and raw video.

Video made exclusively for mobile use

Twitter prefers 1080 x 1920 vertical videos that are even more restricting to the eye than what Instagram favors.

Because the human eye views a horizontal plain more comfortably, the vertical format seems a strain to watch. If a video was not filmed on a vertical device, then it’s definitely going to seem out of place when uploaded to twitter. A widescreen ultra HD video can be optimized for Twitter but you are going to lose around 70% of the viewing area. When optimizing for twitter a video editor can follow the subject of the video but there is always going to be a loss in viewing area.

720 x 480 aspect ratio common for television before the year 2000